What is Graphic Design
Graphic design is the art of mixing pictures, texts, fonts as to provide an eye catching design for websites and marketing materials. We read a lot of magazines and newspapers and have you ever wondered the process behind making the same? Each magazine uses specific fonts, colours, photos etc, if you look at websites, each website has a logo and some information on them, all these are graphic designs in the printing and web industries.
What are the best Graphic Design Softwares?
1. Adobe Photoshop is a must learn software for budding and experienced graphic designers. Photoshop was founded in the 80s and it has been perfecting itself ever since. Ofcourse you have the Photoshop creative cloud, but adobe has monetized the users every year, anyways Adobe Photoshop CS6 has all the features which meets the needs of all graphic designers.
2. Adobe Illustrator is important software for all people who live and breathe graphic design. It allows graphic designers to create vector based graphics which are crucial in the graphic designing. Adobe Creative Cloud provides its subscribes endless amount of art to incorporate in their work.
3. Adobe Flash is a vector graphics and vector animations program released in May 1996. It is a multimedia software used to create content for the adobe platform, such as web applications, games and mobile phone content and embedded devices. It was a vector-based drawing program for pen-based computers.
4. Inkscape is an open source vector graphics editor. If you are on a budget and cannot buy the illustrator, Inkscape would be your ideal choice. It has some amazing features like clear interface, user friendliness, speed drawings and editing, layer transparency effects, complicated shape drawings etc.
Graphic Design for Branding, Identity design and Logos
Logos are just symbols or typographic names which denotes a company name. If the company becomes very popular then they are easily recognizable by their symbols for eg: the tick mark represents the Nike Company.
Identity designs give a more visual representation of the company. It can be a particular choice of fonts, colours, text message etc. Companies incorporate these designs onto their letterheads, business cards, flyers, brochures etc for brand identity. These identity designs should be consistent and flexible. These identity designs can make or break a company success.
Branding is the process of giving a unique identity for a business. It’s the way people recognize and this helps promote sales. If you want your brand to stay around for a longer term, it’s best to analyze research and spend sufficient time in designing and understanding the target audience. A strong brand helps in luring more customers as businesses face stiff competitions
